Utm google analytics3/16/2023 ![]() Refer to Campaigns and traffic sources for a technical overview. Case sensitivity applies for each value you define. In the sidebar, under UTM tags, check the box labeled Add parameters to your. Open the workflow editor of the automation workflow. Note that Analytics is case sensitive, so utm_source=google is different from utm_source=Google. On the Campaign details page, scroll to the Tracking options section. You can add parameters to a URL in any order. Elise Dopson on J(last modified on August 16, 2021) 18 minute read Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. ?utm_source=email_campaign &utm_medium=email &utm_campaign=summer-sale Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros. Separate each parameter-value pair with an ampersand. List the parameters and values as pairs separated by an equal sign. If you want to set up your custom campaigns manually, make sure you separate the parameters from the URL with a question mark. Otherwise, you should use the Google Analytics Campaign URL Builder. ![]() See how traffic interacts with your site by creating an advanced segment. If you are advertising an iOS app, use the iOS Campaign Tracking URL Builder. From any view in Google Analytics, click on +Add Segment. Important: If you are advertising an Android app, use the Google Play URL Builder. Because Google Analytics is the de facto standard for website analytics, the same applies to UTM parameters. If you used these parameters, your custom-campaign URL would be: The tracking standard used by Google Analytics is called UTM parameters. You'll be using the Google Analytics Campaign URL Builder the third option on this list. There are three different types of tracking tags you can create in Google, two of which help you track traffic to new apps on app marketplaces.
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